HomeMy WebLinkAbout03/11/09 EDC
CITY OF THE COLONY
DENTON COUNTY, TEXAS
MARCH 11, 2009
The Regular Session of The Colony Economic Development Corporation of The Colony, Texas,
was called to order at 7:02 p.m. on the 11th day of March 2009, at City Hall, 6800 Main Street,
The Colony, Texas, with the following roll call:
Tom Tvardzik President Absent
Kevin Braby Vice President Present
David Peerson Treasurer Present
David Smith Secretary Present
Femi Omonije Member at Large Present
Perry Schrag Council Liaison Absent
Tom Terrall Staff Present
Cindi Lane Staff Present
Gordon Scruggs Staff Present
Rebecca Koo Staff Present
Robert McGee Consultant Present
And with three board members present a quorum was established and the following items
were addressed:
1.0 ROUTINE ANNOUNCEMENTS; RECOGNITIONS:
Call To Order: - David Smith called the meeting to order at 7:02 p.m. Kevin Braby
arrived immediately after the meeting came to order and presided over the remainder
of the meeting.
Pledge of Allegiance to the United States Flag Mr. Braby led in the Pledge of Allegiance.
Announcement of upcoming events and activities' Mr. Terrall had nothing to
announce.
Citizen Input: There was no citizen input.
2.0 CONSENT AGENDA
2.1 Acceptance of cash flow projection report (Terrall)
2.2 Acceptance of monthly % cent sales tax graph (Terrall)
i These items are strictly public service announcements. No action will be taken and no direction will be given regarding these
items.
2.3 Acceptance of tax allocation summary for February (Terrall)
2.4 Marketing update, website statistics, and print advertising (Lane)
2.5 Approval of the minutes of the regular board meeting February 11, 2009 (Terrall)
David Peerson made a motion to accept the consent agenda as presented. David Smith
seconded the motion and all members voted in favor.
3.0 REGULAR AGENDA
3.1 Update, discussion and appropriate action regarding the City's request for The Colony
EDC to fund Waste Water Treatment Plant Expansion, Carrollton Water Line, and
City's portion of Edward Don incentive package projects (Terrall): Mr. Terrall read the
email he received from Tom Tvardzik earlier this afternoon regarding this item.
President Tvardzik said he supports the city using EDC money with two caveats; he does
not want to see the EDC put in the position of not having the ability to use incentives for
a future project because of being under too much obligation to the city and he wants to
make certain that there is some verifiable method of assessing the EDC percentage
accurately when projecting costs. Mr. Terrall introduced Gordon Scruggs, City Engineer,
and Rebecca Koo, Finance Director to the board. Mr. Scruggs produced a list of projects
that the city has paid for that could be reimbursed by the EDC. The consultant, Robert
McGee with Freese and Nichols, Inc. created the report. The report is based on
projections of what is going to happen in the future as far as commercial development.
The consultant looked at the City's comprehensive plan and the master plan and used
the current zoning to determine the percentage of what will be future non-residential
use of waste water and Carrollton water line usage. Percentages were also based on
population growth projections. The percentage could be set up to be re-evaluated every
five years or whenever the City's master plan is updated. The board had several
questions regarding re-evaluation and numbers used to calculate percentages. Once all
the questions were addressed, Rebecca Koo discussed the cost to the EDC of funding
the utilities on an annual basis referring to an amortization schedule included in the
packet. She said that the maximum that the EDC would pay annually would be
approximately $307,000 and that the annual interest percentage rate on the bond
payments is based on one issuance at an interest rate of 4.36% which is a very low rate.
Mr. Terrall said that initially there was another item on the list but it was removed due
to the completion time being more than a couple of years ago based on legal advice and
the City is focusing on current projects. According to the attorney opinion, it would be
legal for the EDC to reimburse the city for the incentives paid to Edward Don and it
would be within the discretion of the EDC board of directors to determine to reimburse
the city or pay a portion of the costs for the Carrollton water line and the water
treatment plant expansion. Mr. Terrall said what he would like tonight is for the board
to vote to move forward so he could have the attorney write an agreement which would
come to next month's meeting including everything the board discussed. Mr. Braby
EDC Minutes March 11, 2009, Page 2
asked how this assistance to the city compares with the amount of revenue that would
be lost if the council had decided to have the city vote on reallocation of sales tax. Mr.
Terrall said that based on revenue projections the EDC is losing less revenue this way,
plus they have more control deciding on direct projects and set payments. Mr. Scruggs
said that as long as the city is not changing the non-residential zoning the forecast of
percentage for utilities should balance out. The board had concerns about keeping
control by including provisions in the agreement, when to re-evaluate, the ability to
make adjustments in the future, and safeguards. Mr. Terrall assured them that all their
concerns would be protected in the agreement.
Mr. Terrall addressed the third item on the list, which is for the EDC to reimburse the
city for their portion of the sales tax rebate to Edward Don and the amount of ad
valorem tax abatement. Looking back there is little data to project from. Mr. Terrall
suggested using a 3% increase to estimate future dollars. The EDC would in effect, give
back 100% of what is being received to the city plus the amount of ad valorem dollars
relinquished by the city. Mr. Terrall said he is looking for a motion to move forward,
prepare an agreement between the EDC and the city to reimburse the city for the utility
payments that were presented and to reimburse the city for their portion of the Edward
Don incentive agreement. Next month the board would agree to accept the agreement.
Mr. Peerson requested the EDC attorney be present at the next meeting to discuss the
agreement.
Mr. Peerson made a motion to move forward, prepare an agreement between The Colony
EDC and the city to reimburse the city for the utility payments that were presented and to
reimburse the city for their portion of the Edward Don incentive package. Mr. Smith seconded
the motion and all members voted in favor.
3.2 Update on Memorial Drive left turn lane (Terrall): Mr. Terrall said that the turn lane is
now completed.
3.3 Update and discussion regarding Austin Ranch infrastructure (Terrall): Mr. Terrall said
that he expects everything to be completed by mid-summer.
3.4 Discussion and appropriate action regarding the development of a conceptual plan
and rendering for vacant properties in The Colony (Smith): Mr. Smith said that he
wanted to discuss with the board some ideas about how to market to developers to
make them want to build projects with The Colony residents' visions. He suggested
having a rendering made of a vision of what the board would like to see to be developed
along S.H. 121 and present it to a retailer, restaurant, or office developer so they can
envision what their business would look like around some other developments in our
city. Mr. Terrall said he did some homework and spoke with a friend who is an architect
he sees at various real estate functions. This architect gave him a ballpark estimate of
$3,800 - $4,800 for a color rendering per site. He partners with a former Billingsley
colleague who could do a study to see what would be practical for a site. The consultant
EDC Minutes March 11, 2009, Page 3
study would range in cost from $16,000 - $24,000. There are also other consultants the
EDC has used recently who may be able to do a study of this nature. A reservation that
Mr. Terrall has is that developers he has encountered have their own products they
have done in other locations. They always present their version and try to find out if it
would work in our city. It is rare that he runs across a developer who asks what our
vision is and will build it for us. Citizen Bart Ripperger suggested a possible 3-D
animation of a project being built from the ground up and sitting among other
developments in the city. Mr. Terrall said the next step would be for the architect to
come to a meeting and bring samples of their work, plus get in touch with the
consultant we have previously used for other projects to come and make a
presentation. The board seemed to be in favor of this idea because it is a unique way to
market and our city needs a vision to market. Mr. Terrall said he would like to run this
idea by the city manager to see if there are any potential issues. Mr. Peerson said this
idea could also be run by the 4B board and the parks and recreation department to
generate a cohesive feel. The 3-D or rendering could be displayed at our booth during
trade shows. It could also be added to the website. Mr. Terrall reminded the board that
there is a limit of spending no more than 10% of revenue for marketing expenses. Mr.
Terrall said he would ask the city manager if the council needs input on this. He said he
feels like he has direction from the board and no action would be needed at this time.
He will have a consultant come to the next meeting to present what they can do and the
costs. He will also talk to Pam Nelson to see if the Community Development Corporation
and/or Parks and Recreation would be interested in cooperating.
3.5 Discussion and appropriate action regarding publishing an online newsletter
(Peerson): Mr. Peerson explained that he received an email from resident Lisa Leary
regarding having a form of an economic development newsletter either available to
read on the website or sent out to individuals who subscribe for it. She forwarded him a
newsletter from Flower Mound. He does not know anything about the cost or amount
of time it would take to create one, but he wanted to bring the suggestion to the board
for their input. Mr. Terrall said that some topics in the Flower Mound newsletter are
already published in The Colony Connection, a local quarterly publication. The Colony
also has an online subscription list whereby residents can receive bulletins. Out of
13,000 dwellings, there are 484 subscribers for the email news blast. He feels that The
Colony Connection might be better for communication because it is delivered to every
household, it is uploaded onto the city's website and there is no subscription required.
Mr. Terrall said that the base information is covered already, less the operational topics
such as what meetings he has attended. If the board feels that type of information
would be useful to the public he can include it as part of the other information already
supplied to The Colony Connection. Because of their location and size, Flower Mound is
more active than The Colony thus they have more to report; it is a larger city with more
things happening. It would be difficult for The Colony to have enough new material to
write a monthly newsletter. Several board members agreed. He said that topics such as
the opening of our two new hotels and flex space leased have been reported in The
Colony Connection. There was discussion of also including information of local
EDC Minutes March 11, 2009, Page 4
businesses' charitable activities in the community although it would be time-consuming
to gather that information. The board members realized that the research and
information gathering could be time-consuming and difficult to obtain. They were also
concerned that one or more companies could get left out inadvertently. One possibility
could be to contact the chamber to see what knowledge they might have of local
businesses community involvement. Mr. Terrall said he would like to check to see about
the layout issue to possibly change the format rather than to invent another venue for
communicating at this time.
3.6 Discussion and appropriate action regarding increasing electric capacity in Stewart
Creek Park (Peerson): Mr. Terrall first reported that in President Tvardzik's email he said
that he concurred with the attorney regarding the park enhancement. According to the
attorney, The Colony EDC is not legally able to participate in that type of project. Under
the Development Corporation Act, 4A corporations are not allowed to incentivize
enhancing a city park. Mr. Terrall suggested to Mr. Ripperger gathering sponsorships
from local businesses as a possible way to finance this project. Another idea was to ask
Pam Nelson if the hotel and motel tax dollars could be used.
ADJOURNMENT
Vice President Braby adjourned the meeting at 8:33 p.m.
Cindi Lane Kevin Braby
Recording Secretary Vice President
EDC Minutes March 11, 2009, Page 5