HomeMy WebLinkAbout02/13/02 EDC MINUTES
THE COLONY ECONOMIC DEVEI,OPMENT CORPORATION
REGULAR BOARD MEETING
CITY HALL COI~NCIL CHAMBERS
FEBRUARY 13, 2002
The Regular Session of The Colony Economic Development Corporation of the City of
The Colony, Texas, was called to order at TOO p.m. on the 13t~ day of February 2002, at
City Hall with the following roll calk
Al Garcia, President Present
Bob Norris Present
Tia Hamlin Present
Norman Lang Present
Kevin Greene Present
And with five voting members present, a quorum was established and the following items
were addressed:
Item 1.1. Pledge of Allegiance: Al Garcia led in the Pledge of Allegiance.
2.0. CONSENT AGENDA
Item 2.1. Reports:
a. Cash flow projection
b. Tax Allocation Summary for January
c. Monthly ½ Cent Sales Tax graph
d. Monthly report from January to City Manager
Tom Ten-all went through the cash flow projection and the tax allocation
summary pointing out that the sales tax dollars~exeeeded projections: however,
several other cities are not meeting projections and a close watch should be kept
on future months for T4~ Colony. Mr. Temall pointed ?ut that the sales tax graph
is a good way of measuring sales tax growth.
Item 2.2. Approval of the minutes of the board m~ting held January 9, 2002: Bob
Norris made a motion to accept the minutes from JanUary 9, 2002 as written.
Kevin Greene seeoe~ed. The~ motion passed withall members voting in favor.
3.0 PUBLIC COMMENTS
al-. Pablic~ Input: There was~mypublieinput,
4.0 REGULAR AGENDA
Item 4.1. P ....... ~ ,~,,,~,a~,,,~eko.,;,,, &Compamy~ Mr. Terrall explained the budget process that has led up to the current budget and explained how the EDC
and CDC h,,,, mn-fi~ ....... ~ .... ~,,atlc~,~ budge~un~fi the last fiscal year. The
marketing budget has been difficult to project because the previous ad agency did
not~ ~vo;.ce item~.~Mr. TerralLimroduced Ms. Amy Burns to the board
and asked her to speak on what Shapiro has done so far, what they have in
progress and what they plan to do for The Colony EDC the rest of'the fiscal year.
She was also asked to address the adequacy of our budget. She is the account
supervisor with Shapiro-& Co. Ms. Burns~gave a description of their agency
services and the wide variety of' clients they represent. She spoke of work they
had done for other cities. She to2ked abo'at the import~ce of' advertising in the
Dallas Business Journal. She showed the board a draft of the brochure she is
currently creating for The Colony EDC. She explained ~esign aspects and printing
time. Ms. Burns handed out a print media timeline for the Dallas Business Journal
including costs~and the current and recommended 2002 marketing activities list
for the EDC. Ms. Burns explained that with the current budget, there would be a
minimum exposure to our target market and that if we chose to spend more
money we could have more effective advertising. For example, the Dallas
Business3ournal ada would be more effective if we chose a larger ad because it
would squeeze out other ads and make our ad stand out better. Her suggestions
were to revise certain ads from ¼ page to 3/8 page ~d in a couple of ads to
increase the size to ½ page. This revision would increase total expenditures with
the Dallas~usiness J~um~ by about $3,500. Ms. Burns suggested several other
recommendations including placing ads in other various 'publications, trade booth
panels, special events, add,'t;onal press releases, and budgeted dollars for special
events. Her recommended additions would require between $33,550 to $42,480
more in funding. Ms. Burns introduced the person who handles public relations
and special events, Ms. Cara Blackmon Harding. Ms. Harding explained the
importance of press releases to get the message out. She~ discussed other area city
developments and the impact that she feels they will have on The Colony. Board
members had a few questions~and there was disgussion of' ad placement
publications and the website.
Item 4.2. Discussion and approp.qat~ a~tiol~r4~a~li~ website revisions: Mr. Terrall
explained the relationship we currently have with Leapfrog Technologies and
what part this company has played in the~_~r...~._~l~,~l,~,~,~,- of our website thus far. He
told the board that he has already requested for the current map on the website to
be replaced with~he newest aerial map. A proposal from Leapfrog Technologies
was included in the packets consisting of their recommendations for the website.
·hey include roovga?;~zation of~ the site~, drop-do~ menu navigation,
improvements to home page design, updating and reworking images and graphics,
improvements to copy layouL contact form enhancement, addition of news stories
EDC Minutes February 13, 2002, Page 2
page(s), and addition of documents and forms library at a cost of approximately
$3,510~ Th~ board mad~ s~vexal-cem~ments-~,o,-ai, o the website including
adding photos, a totfl revmp, s~plification of nahgatio~ ~d invoMng Shapiro
in ~der m~ ~t~ ~ ~ other ~~~. ~. TemPI ~d thru he
would ~ke the request page to require more iffomation ~om the hsitor so that he
~ ~ ~ ~ n~2ure ~ ~ ~. ~. ~ made a motion to move
fo~d ~th rehs~g the website Mth Leap~og Tec~olo~es. ~. ~eene
~~ t~ marion ang the mtm pass~ ~th~l members voting aye.
Item 4.3. D~cussion and appropriate action regarding the AHies Day golf
tournament:
~ ~ D~cus~on and ~r~pr~ate action ~~is year's forums: ~.
Te~l asked if he could include agenda Items 4.3 ~d 4.4 together in t~s
d~u ....... He .......... t~ ~_~ t~NTC~h~other location tbs ye~
for their golf tou~ent because it is their pokey to t~e the tomment to a
~ent ~ e~ ye~: T~ C~ E~ ,M!! ~ m pl~ its own Mlies Day
t~s year. ~. Te~all asked for two bo~d members to volunteer to fora an Mlies
~o~ e~fi~. T~ ~fiin ~ Nora L~ ~nteered to help with the
pl~g ~d orgmmg of tbs ye~'s toumment ~d forums. ~. Te~fll is
loohng for a speaker. One of the goals for tbs ye~ with Mlies Day and the
forums is to attract brokers ~d developers who may not be ve~ fa~li~ Mth The
Colony.
Item 4.5. EKECUT~ SESSION as authored by section 550.086 of the Local
~vernment Code Economic Development, to-wit:
A. To &lib~ ~e off~ of a fin~ci~! or o~r incentive to a business
prospect.
The bo~d went into executive session at 8:15 p.m.
Item 4.3. Consideration of approp~ate action to be ~en as a result of executive
session: The board reconvened at 8:56 p.m. No action was t~en.
President G~cia adjourned the meeting at 8:56 p.m
Cindi Lane
Administrative Assistant
EDC Minutes February 13, 2002, Page 3