HomeMy WebLinkAboutOrdinance No. 04-1545 CITY OF THE COLONY, TEXAS
ORD,NANCE NO.
AN ORDINANCE OF THE CITY OF THE COLONY, TEXAS,
AUTHORIZING THE CITY MANAGER TO ENTER INTO A CONTRACT
WITH GROUPBARONET FOR THE CREATION OF A MARKETING
PLAN FOR THE CITY IN THE AMOUNT OF $25,750.00 PLUS
REIMBURSEABLES TO BE FUNDED FROM THE HOTEL OCCUPANCY
TAX; ATTACHING THE APPROVED FORM OF CONTRACT AS EXHIBIT
"A"; AND PROVIDING AN EFFECTIVE DATE.
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF THE COLONY,
TEXAS:
SECTION 1. That the City Manager of the City of The Colony, Texas is hereby authorized
to execute on behalf of the City an agreement with GroupBaronet in the amount of $25,750.00 plus
reimbursables to be funded from the Hotel Occupancy Tax for the creation ora marketing plan for
the city. The approved form of contract is attached hereto as Exhibit "A", and made a part hereof for
such purposes.
SECTION 2. This Ordinance shall take effect immediately from and after its passage by the
City Council of the City of The Colony, Texas.
DULY PASSED AND APPROVED by the City Council of the City of The Colony, Texas
this 15th day of March, 2004.
APPROVED:
Jo~tn"Dillard, Mayor
ATTEST:
APPROVED AS TO FORM:
City Attorney ~ c~) v
G R 0 U P B A R 0 N E T Contract
Pam Nelson Date 2/19/2004
The Colony Parks & Recreation Job Number CLN-008
Estimate Number 4768
5151 North Colony Blvd. Revision Original
The Colony, TX 75056 AE/Team A.TH
Name/Title CLN-008 Tourism Marketing Plan
Proiect: Develop a comprehensive marketing communications plan to drive
visitors to The Colony.
Deliverables include:
Situation Overview
Tourism Marketing Challenges
Tourism Marketing Objectives
Target Audience
Target Facts
Brand Positioning
Message Strategy
Communications Plan
Adver~sing Plan
Media Strategy and Plan
Interactive
Database Marketing
Traditional Media
Promotional/Event Plan
Public Relations Suppor~
GB Fees include all research, plan develolpment, account supervision and
coordination
Reimbursables include travel, deBveries, shipping and secondary research and
survey findings
Plan comoletion date: June 14. 2004
GB Fees $25,750.00
Reimbursables not to exceed without written consent
from The Colony Marketing Committee $5,000.00
Approval to proceed:
C ent:
2200 North Lamar ~201 Da~, T~ 75202 phone 214-954-0316 f~ 214-855 0460