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HomeMy WebLinkAboutResolution No. 2013-003 CITY OF THE COLONY, TEXAS RESOLUTION NO. 2013- 00 A RESOLUTION OF THE CITY OF THE COLONY, TEXAS, APPROVING THE SPONSORSHIP POLICY; PROVIDING AN EFFECTIVE DATE NN"HEREAS, the Parks and Recreation Department has proposed a policy for the sponsorship of events within the city; and, WHEREAS, the City Council has determined that adopting the Sponsorship Policy, would be in the best interest of the City; and, NOW, THEREFORE, BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF TIDE COLONY, TEXAS: Section 1. The City Council hereby adopts the Sponsorship Policy, which is attached hereto and incorporated herein by reference as Exhibit "A." Section 2. That all provisions of any resolution of the City COL1ncil of the City of The Colony in conflict with the provisions of this resolution be, and the same are hereby, repealed, and all other provisions not in conflict with the provisions of this resolution shall remain in full force and effect. PASSED AND ;APPROVED by the City Council of the City of The Colony, Texas, this 15th clay ofJarnuary, 2013. e McCouri y, Mayor A E City of Tl°e Colony, Tex, Christie Wilson, TRMC. City Secretary ROVED AS TO FORM: Jeff Moor City Attorney J1_ THE COLONY _M~~ Cio. In the Luke City of The Colony Sponsorship Policy Guidelines for Establishing Sponsorship Relationships All proposed sponsorship relationships will be considered on an individual, case-by-case basis, and should be consistent with the City's mission and values. A. The following criterion form the basis of the City's consideration when establishing sponsorship relationships: 1. Is the mission of the sponsor organization consistent with the City's mission and values? 2. Are the products, services and marketing goals of the potential sponsor compatible with the City's mission and values, policies and ordinances? 3. Does the sponsorship enhance the City's community facilities, community programs, community events, community services, and/or the parks and recreation system? 4. Are the tangible and intangible benefits balanced for both the sponsor and the City? 5. Are the conditions of the sponsorship consistent with the standards, aesthetic values, and visual integrity of City property and expectations of users? 6. Does the sponsorship commit the City to additional responsibilities, legal liability, operations and maintenance costs? 7. Does the sponsorship create a conflict of interest for the City? 8. Does the sponsorship in any way invoke future consideration, influence, or perceive to influence the day-to-day operations of the City? 9. Is the sponsorship opportunity appropriate to the target audience? 10. Will the sponsorship relationship provide a positive and desirable image for the City? B. Additional considerations when establishing sponsorship relationships include: 1. Agreements shall not limit the City's ability to seek other sponsors. 2. The sponsorship shall not be made conditional on the City's performance. 3. The evaluation of the potential sponsor shall include, but not be limited to the individual's or the organization's: values and principles; products and services offered; record of environmental stewardship and social responsibility; rationale for its interest in partnering with the City; present or past experiences with the City; expectations; and ability, timeliness, and readiness to enter into an agreement. 4. Ineligible sponsorships include, but are not limited to any potential sponsor whose primary products or services are substantially derived from the sale of drugs, tobacco, gambling, firearms, or sexually explicit or inappropriate materials. 5. The City will not solicit nor accept sponsorship from individuals, foundations, corporations, nonprofit organizations, service clubs, or other entities whose reputation could prove detrimental to the city's public image. The City will not allow advertising, either directly or through third party arrangements, which present demeaning or derogatory portrayals of individuals or groups or contain anything, which, in light of generally prevailing community standards, is likely to cause deep or widespread offense. The City may, at its discretion, bring any proposals to City Council for their approval even if they do not meet the guidelines of this Policy. The City Council may also consider any proposal or direct staff to pursue any opportunities for sponsorship that do not strictly adhere to this Policy. C. The City retains the right to accept or reject any sponsorship proposal at its sole discretion. If the proposal is rejected, a notification of refusal will be sent outlining the reasons. Termination of Sponsorships A. The City reserves the right to accept or reject any sponsorship proposal submitted for approval, and while every intention is to accept and fulfill all sponsorship agreements, the City reserves the right to terminate the agreement at any time if, in the City's sole discretion, continuation of the sponsorship is determined not to be in the best interests of the City. If the City elects to terminate the agreement, any funds, unused materials or services, or other compensation received by the City prior to such termination will be refunded by the City, unless such termination is due to a material breach of the agreement by the sponsor, in which case the City may retain all or a part of the compensation if the City determines that such is necessary to compensate the City for any losses incurred by the City due to such material breach. B. The Sponsor reserves the right to withdraw the sponsorship proposal at any time during the approval process. C. The Sponsor may also withdraw from the agreement within thirty (30) days of execution of the agreement. However, no refund will be given on any funds received by the City prior to receipt of the notification of withdrawal.